The Evidence Box: Stop Building Things Nobody Needs

One stakeholder wants better analytics. Another needs faster performance. Your users say the UI is confusing. And somewhere in this mess of opinions, there’s a real problem that needs solving. But if you pick the wrong problem, you’ll waste weeks or months building the wrong solution. This is a pattern I’ve seen repeatedly over 15 years […]

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6 Psychology Tricks That Actually Work

They’re Not Ignoring You; You’re Over-Chasing. Let me tell you a quick story. During World War II, a brilliant mathematician named Abraham Wald was tasked with saving bomber planes. The military showed him planes riddled with bullet holes and asked where they should add armor. Most people would’ve said, “Cover the spots with the most […]

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The Real Reason Most American Cars Haven’t Gained Traction in Japan

Despite some legitimate concerns buried in the rhetoric, “trade barriers” should not be confused with market dynamics and consumer preferences. When I was earning my MBA in the mid-2000s, not a day went by when I wasn’t pouring over a case study. As a car enthusiast, the business vignettes from automotive-industry case studies were naturally the […]

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22 Hilariously Clever Jokes That Only the Most Intelligent Will Get

Think yourself intelligent, here’s your chance to prove it They say that intelligence is like underwear. It’s important that you have it, but not necessary that you show it off. I’m saying that’s rubbish, and I’m giving you the chance to prove it, because if you get these 22 jokes, you will have shown your […]

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