The Evidence Box: Stop Building Things Nobody Needs

One stakeholder wants better analytics. Another needs faster performance. Your users say the UI is confusing. And somewhere in this mess of opinions, there’s a real problem that needs solving. But if you pick the wrong problem, you’ll waste weeks or months building the wrong solution. This is a pattern I’ve seen repeatedly over 15 years […]

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6 Psychology Tricks That Actually Work

They’re Not Ignoring You; You’re Over-Chasing. Let me tell you a quick story. During World War II, a brilliant mathematician named Abraham Wald was tasked with saving bomber planes. The military showed him planes riddled with bullet holes and asked where they should add armor. Most people would’ve said, “Cover the spots with the most […]

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